With the Covid-19 pandemic bringing the sporting world to a standstill in early 2020, at Bwin we decided to make some creative noise when football eventually restarted in the summer.

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Leveraging talent that resonated with our core customer bases across varying European territories, for the TVC we promoted simplicity and honesty in the aesthetic to reflect the pared back, fanless nature of the short term reality.

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Leaning on the nostalgic insight that the ex-star players could provide, we produced Q&A content for our social channels. Focussing on the personality of the talent allowed us to capture irreverent and amusing content that humanised the creative and gave fans something to smile about.