I led an integrated rebrand of OptaPro, the global premier sports data supplier to the world's elite sports teams. 

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The project involved creating a completely reimagined brand identity - from a new logo suite and iconography through to a new product-led, contemporary brand identity.

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The brand's look and feel had been historically limited, affording little license for creating bold, impactful imagery.   With this in mind, I sought to create a vibrant, contemporary colour palette devised to create distinct branding for each sport associated with OptaPro, allowing a coherent approach to the brand's visuals.