I led the brand refresh for Opta, the world's premier sports data provider. 
The remit was to make sports data cool - no mean feat.  That meant expanding on the previously muted colour palette, providing refreshed logo options and a wholesale redesign of the website. 

 

I also created new hero imagery which captured the idea of the Opta logo roundel acting as a 'window on the action' - highlighting the power of sports data to supplement the excitement of sport with added insight and intelligence.