As one of Europe's largest betting brands with a huge presence and loyal customer base on the continent, Bwin already has a highly recognisable aesthetic.

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Within the global studio we identified a need to develop Bwin's social output and find new ways to challenge the brand whilst retaining the strong visual identity. 

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The result was a suite of new social visuals which led to a marked uptick in interactions, likes and follows on social platforms over the rollout period.